The classic adage of “what’s the point of building a great website if no-one sees it” still rings true. However every year it seems to get more and more challenging - this is where we can step in. Our offering is split between ensuring your website is SEO-ready and then taking that website to the world via a content strategy.
If you are going to invest in a content strategy to drive visitors, we need to make sure your website does its fair share of the work.
This can be as simple as installing plug-ins like Yoast on a WordPress website, to ensuring the set-up of JSON Schema and using semantic HTML, to embedding the concepts driving Google’s Core Web Vitals all the way into the UX/UI phase.
The era of writing hundreds of small, keyword-laden blog posts and calling that “content strategy” is mercifully over (although apparently not too to many scammers in the SEO industry).
The focus is now on creating content so good - so compelling and shareable - that it gathers lots of (we hope) high-value backlinks. Quality backlinks remain the one true currency of SEO that all the data shows impacts search ranking the most.